People do business with people and the decision to buy is always based on emotion... we use our logical brain to justify the decision after the purchase decision is made. But how do you engage this 'emotional response' in your client? How do you get them to see you and your business as the solution to their problem or desire?
People remember people through the stories they tell and how they make them feel, when you connect YOUR story to YOUR business YOUR ideal clients will respond with 'Hey, that's for me! That's what I am looking for.' In small business you are your brand, YOU are its greatest asset.
Outcome: An understanding of why your products and services are not for everyone (and why that's OK); Clarity around what you stand for, what you don't stand for and how to use this to craft a marketing plan that works for you and your business.
PLEASE NOTE: This training will be delivered as both a face-to-face workshop and via Zoom - just choose which ticket type suits you when you book.
About the Presenter - Jackie Campbell
Jackie loves to listen to stories and help others tell theirs. So often these stories are the key to finding solutions to problems, building and strengthening relationships, opening doors to opportunity, being recognised as leaders in our field and so much more.
Her passion for story telling aside, Jackie is formally trained as a Geologist who, after a particularly challenging 2004, decided that corporate life had to go so, much to her Dad’s horror, turned down her promotion to Manager, resigned from the biggest mining company in the world to follow her heart and do things her own way. She has been building and running small businesses ever since.
Jackie is all about challenging the way we run businesses, particularly small businesses... so they are what we dreamed them to be, not the thing that drags us under, never to be seen or heard from again.