If you have a website that doesn’t seem to be doing its job of converting enquiries into sales, are still in the building stage, or are thinking about out-sourcing your website build to someone else, this workshop is a MUST for you.
We’re going to go through all the fundamentals that you need to know regarding your website, including key design principles and SEO.
Key terminology so that you know your favicon from your meta data.
How to move your website visitors through the sales funnel and into sales.
How to design the perfect Home page.
Choosing and curating the right images for your business.
How to use Canva to bring the ‘pro’ touch to your website.
Which pages do you need, and what do you need to include on them.
To blog or not to blog.
Easy SEO wins and how to integrate them into your website.
At the end of this course, you will feel more confident and prepared to build your own website. If you are outsourcing the design or build, you will be more knowledgeable about what you want and what to look out for.
About the Presenter - Liz Haselgrove
Liz has been studying business and marketing since the late 80s (!!) and has seen many trends come and go in that time. She has helped thousands of small businesses to improve, bring in more clients and be successful.
Liz’s passion for helping small and micro businesses to thrive shines through in all of her workshops, which are interactive, informal and rammed with great tips that WORK.
After running her own businesses (including a digital nomad VA service and children’s shops in London), she is now the CEO of BOSS (Business One Stop Shop), helping Perth’s businesses to thrive.
Liz has been a Finalist for the Best Social Media Educator of the Year for the past three years and is also an Authorized Trainer for Squarespace (one of only a few in Australia).