Your website is the cornerstone of your business's marketing strategy, getting it right is crucial to your marketing success.
In this workshop, we will dive into the essentials, providing you with the tools to maximize the potential of your website and increase its success rate. Learn how to strategically map your website and incorporate proven formulas for compelling content.
By the end of this workshop, you will gain invaluable insights into:
Identifying the ideal website platform for your unique business needs;
Familiarising yourself with essential web terminologies;
Mastering the principles of Search Engine Optimization (SEO);
Crafting a website design that effectively drives conversions; and
Creating a comprehensive website structure and determining essential content components.
With the abundance of DIY website building platforms available, it can be tempting to settle for a pre-made template and simply add your contact details. However, this workshop will equip you with the confidence and knowledge to surpass these limitations, ensuring your website aligns with your business goals for success.
About the Presenter - Liz Haselgrove
Liz has been studying business and marketing since the late 80s (!!) and has seen many trends come and go in that time. She has helped thousands of small businesses to improve, bring in more clients and be successful.
Liz’s passion for helping small and micro businesses to thrive shines through in all of her workshops, which are interactive, informal and rammed with great tips that WORK.
After running her own businesses (including a digital nomad VA service and children’s shops in London), she is now the CEO of BOSS (Business One Stop Shop), helping Perth’s businesses to thrive.
Liz has been a Finalist for the Best Social Media Educator of the Year for the past three years and is also an Authorized Trainer for Squarespace (one of only a few in Australia).
