A Small Business Development Corporation workshop.
Having a well structured sales funnel is crucial for online businesses to guide prospective customers through the decision making process, ultimately leading them to purchase your products. Many businesses overlook the fact that different customers require tailored messaging at different stages of the buyer journey.
In this workshop, you will learn how the sales funnel works and gain practical skills and strategies to optimise your sales funnel to drive more conversions.
This topic covers:
Acquiring new customers through free and paid methods
Creating personalised messages to prospective customers, depending on which stage of the funnel they are in
Overcoming objections and addressing concerns that may be stopping customers from purchasing
Retargeting previous customers to buy from you again
This session is suitable for business owners or anyone thinking about starting an ecommerce business.
This workshop will be delivered online and is available for only $20, thanks to funding from the Small Business Development Corporation and the Government of Western Australia. For free advice and guidance on starting and growing your business, and details of all their workshops visit smallbusiness.wa.gov.au.
About the Presenter - Ann Thai
As well has having studied for Accounting and Law degrees, Ann has run several successful businesses herself, including Verde Baby (children’s bedroom décor and styling), Woodfox Dress Hire and Amaia Lashes (reusable false eyelashes). She started Amaia Lashes in February 2020, days after giving birth to her second child.
She saw a gap in a busy, lucrative market, developed a unique solution to a common problem which was a world-first, and went on to turnover more than au$1.85m in her first 18 months! She primarily used Instagram / Facebook ads and influencers to grow her business, and has since been featured in the international press.
