A Small Business Development Corporation workshop
The foundations of Search Engine Optimisation (SEO) lie in good keyword research. Identifying the most relevant keywords to use for your SEO and integrating these into your website is one of the most effective ways to increase your visibility on Google, which will help you convert and gain new customers to your business. Learn the fundamentals of keyword research, including how to choose the best keywords for your website, understand keyword intent and how it relates to the keyword research process, and how to use keyword research tools. By the end of the workshop, you will have started to build a list of relevant keywords that you can incorporate into your website for SEO.
This topic covers:
The importance of keyword research for SEO
Keyword intent and how this impacts your choice of keywords
Keyword research tools and how to use them
Finding the best keywords for your website
Optimising your content with your chosen keywords
This session is suitable for business owners looking to expand their SEO knowledge and rank their local business on Google.
This workshop will be delivered online and is available for only $20, thanks to funding from the Small Business Development Corporation and the Government of Western Australia. For free advice and guidance on starting and growing your business, and details of all their workshops visit smallbusiness.wa.gov.au.
About the Presenter - Karen Dauncey
Karen is arguably the no. 1 Go-To in Perth for learning how to get your business to show up on Google, both through SEO (organic / unpaid searches) and through Google Ads. She has attended search engine conferences in London, Stockholm, Adelaide and Sydney, and was invited to attend a pilot Business Coaching Course at Google’s Head Office!
Karen has a Diploma in Marketing from the Chartered Institute of Marketing in the UK, and has been in the business of Google / SEO / Ads for since 2003. She has optimised over 500 websites, managed millions of dollars’ worth of spend on Google Ads, and is always up to date with the latest ‘improvements’ in Google’s ever-changing algorithms.
Check out her website here, the SEO School.
Karen is also the co-owner of Digital Mums Directory.