A Digital Solutions Workshop
In today’s digital landscape, being visible on Google and having a stand-out online presence is vital for businesses. This workshop is designed to help you understand how Google works and how Search Engine Optimisation (SEO) helps your business rank more highly when people are looking online for your product or service.
You will also learn five easy things you can take to do to improve your SEO and reach the right customers
This workshop will cover:
The fundamentals of how Google works and SEO, and why it is a game-changer in the online world;
How to maximise your chances of showing up in an organic search, without paid advertising.
The importance of optimising your Google Business page and how it improves your visibility in local searches;
How having high-quality content that is regularly refreshed updated not only engages your audience but improves your searchability;
How to identify the keywords and phrase your customers use to search for your product or service online and how to incorporate these into your copy.
Using meta titles, and descriptions, and tags for images and videos on your website will increase your visibility on Google; and
How the technical aspects of your website such as page loading speed, user experience, and mobile friendliness, play a crucial role in search engine rankings.
By the end of this practical, hands-on workshop, you will be equipped with actionable insights to navigate the SEO landscape and position yourself for success on Google.
This workshop is free, delivered live online, and is funded by the Australian Government / Digital Solutions program.
About the Presenter - Liz Haselgrove
Liz has been studying business and marketing since the late 80s (!!) and has seen many trends come and go in that time. She has helped thousands of small businesses to improve, bring in more clients and be successful.
Liz’s passion for helping small and micro businesses to thrive shines through in all of her workshops, which are interactive, informal and rammed with great tips that WORK.
After running her own businesses (including a digital nomad VA service and children’s shops in London), she is now the CEO of BOSS (Business One Stop Shop), helping Perth’s businesses to thrive.
Liz has been a Finalist for the Best Social Media Educator of the Year for the past three years and is also an Authorized Trainer for Squarespace (one of only a few in Australia).